SchoolMint Leadership Transition: Customer FAQs

1. What is being announced?

SchoolMint has announced a leadership transition, with co-founder Jinal Jhaveri returning as Chief Executive Officer. Jinal succeeds Bryan MacDonald, who has served as CEO since 2019 and will continue to support SchoolMint as an advisor and investor.

2. Why is this change happening now?

SchoolMint is entering a new phase of growth with increasing demand for modern, scalable enrollment solutions. With a strong foundation in place, this transition allows SchoolMint to build on its roots in enrollment while continuing to innovate and serve schools and families at scale.

3. Does this change affect our current contract or services?

No.

All customer contracts, services, and support remain unchanged. Your account team, product roadmap, and service commitments stay the same.

4. Will there be changes to the SchoolMint platform or products?

SchoolMint will continue investing in its platform with a strong focus on recruitment and enrollment, reliability, and innovation. Any future enhancements will follow the same customer-driven approach and will be communicated clearly and well in advance.

5. What does this mean for SchoolMint’s long-term strategy?

This transition reinforces SchoolMint’s commitment to:

• Enrollment and recruitment excellence
• Scalable, trusted technology for school choice
• Operational stability and long-term sustainability
• Continuous innovation that supports schools and families

The company’s mission and direction remain consistent.

6. Who will be my main point of contact?

Your current SchoolMint contacts and support teams remain the same. There are no changes to account management or customer support processes.

7. Is Bryan MacDonald leaving SchoolMint entirely?

Bryan will remain involved with SchoolMint as an advisor and investor, continuing to support the company and Jinal

8. What experience does Jinal bring back to the CEO role?

Jinal co-founded SchoolMint in 2013 after experiencing the challenges of school enrollment firsthand as a parent. He brings deep expertise in enrollment, school choice, and building customer-focused technology, along with long-standing relationships across the K-12 community.

9. Does this change SchoolMint’s commitment to customer support and service?

Not at all.

Customer trust, service quality, and partnership remain core priorities. The leadership transition is designed to strengthen—not disrupt—SchoolMint’s ability to serve schools effectively.

10. Where can I learn more or ask additional questions?

If you have questions, please reach out to your SchoolMint account manager or customer support representative. Additional updates will be shared directly with customers as needed.