FOR IMMEDIATE RELEASE
January 12, 2026
LAFAYETTE, La. – (BUSINESS WIRE) – SchoolMint, the leading provider of Strategic Enrollment Management solutions for K-12 schools, announced today that co-founder Jinal Jhaveri has returned as Chief Executive Officer. Jhaveri succeeds Bryan MacDonald, who has served as CEO for the past six years and will continue to support the company as an advisor and investor.
Jhaveri originally founded SchoolMint in 2013 alongside his wife and co-founder, Forum Desai, after navigating the challenges of school enrollment firsthand as a parent. Under his leadership, SchoolMint was launched and scaled to serve thousands of schools and millions of students nationwide before he stepped down as CEO in 2019 and transitioned into the role of Chairman.
During MacDonald’s tenure, SchoolMint has experienced significant growth and transformation, including new product innovation, strategic acquisitions, and continued market leadership through unprecedented disruption in the education landscape.
“Leading SchoolMint over the past six years has been an incredible privilege,” said MacDonald. “Together, we’ve built a best-in-class enrollment platform, strengthened our leadership position, and helped schools and families navigate some of the most challenging years education has ever faced. With a strong foundation in place and a continued focus on Enrollment, I believe this is the right moment for Jinal to step back in and lead the company forward.”
Under MacDonald’s leadership, SchoolMint expanded organically and through strategic acquisitions, launched new solutions, consolidated operations, and reinforced its position as the clear leader in K-12 enrollment technology.
“I’m deeply grateful to Bryan for his leadership, care, and steady guidance over the past six years,” explained Jhaveri. “Bryan has helped SchoolMint navigate major transitions while scaling our platform and continuing to serve schools and families through an extraordinary period of change.”
“As I return to the CEO role, I’m energized by what lies ahead. School choice is expanding, expectations around technology are rising, and advances in artificial intelligence are reshaping what schools need from their partners. I’m excited to build on what we have created and lead SchoolMint into its next chapter.”
Jhaveri’s return sharpens focus on Recruitment and Enrollment, while maintaining the company’s commitment to operational discipline, innovation, and customer trust.
“We’re grateful for Bryan’s leadership and excited to welcome Jinal back into the CEO role,” stated Justin Garrison, Partner at BV Investment Partners, SchoolMint’s long-time investment partner. “Jinal’s deep expertise, founder’s perspective, and passion for SchoolMint’s mission make him the ideal leader for the company’s next phase of growth.”
About SchoolMint
SchoolMint serves more than 11 million students and families in 16,000+ schools. As the leading provider of K–12 Strategic Enrollment Management solutions, SchoolMint helps schools attract, enroll, and retain students, families, and teachers. The company is backed by BV Investment Partners and headquartered in Lafayette, LA. Learn more at SchoolMint.com.
Media Contact:
Katie Ferguson, MS
Event & Industry Relations Manager
katie.ferguson@schoolmint.net
