SchoolMint: A Legacy of Innovation in K-12 Enrollment

The world of K-12 education has evolved. With families having more choices than ever, schools must continually adapt to attract, enroll, and retain students.

At SchoolMint, we've been on this journey with schools every step of the way — evolving, innovating, and redefining enrollment solutions to meet the challenges of today and tomorrow.

That’s why we are incredibly honored to be recognized by Education Technology Insights as the Student Enrollment Solutions Company of the Year 2025.

This award is more than a title; it’s a testament to our commitment to helping schools grow enrollment, streamline admissions, and foster stronger school communities.

Adapting to a Changing Enrollment Landscape

When SchoolMint was founded in 2013, school enrollment was often a paper-heavy, inefficient process that frustrated both administrators and families.

Our initial goal was simple: use technology to make school registration easier. But over the years, the challenges facing schools have shifted. Enrollment is no longer just about paperwork — it’s about marketing, engagement, and retention in an increasingly competitive education environment.

Schools need data-driven insights, digital marketing expertise, and user-friendly enrollment solutions to meet the expectations of modern families.

So, we expanded. We evolved from an enrollment platform to a full enrollment growth partner for schools, offering:

• Enrollment marketing strategies to help schools compete in a school-choice era.
• AI-driven analytics that help schools understand enrollment trends and make data-backed decisions.
• Staff recruitment and retention solutions to ensure schools can attract and keep high-quality educators.
• Positive school culture tools that improve student behavior and enhance the learning environment.

This recognition in 2025 isn’t just about where we are today; it’s also about how we’ve adapted over the past decade to ensure schools have the tools they need for success.

A Legacy of Impact: Helping Schools Grow

At SchoolMint, we measure success not just by awards but by the real impact we create for schools and students.

For instance, one major urban school district faced a decade of declining enrollment.

With SchoolMint’s digital marketing and streamlined enrollment solutions, they reversed the trend, adding 500+ new students in just one year, leading to an additional $3.5 million in funding for classrooms and student programs.

This is what drives us: helping schools thrive, ensuring students have access to great education, and making the enrollment process easier for families and administrators alike.

A Message from Our CEO, Bryan MacDonald:

This award is a reflection of the hard work, passion, and dedication of everyone at SchoolMint. Our team has continually risen to the challenge, innovating, adapting, and staying committed to the schools and families we serve.

I also want to extend my deepest gratitude to our customers: schools and districts across the country who have trusted us with their enrollment challenges. Your belief in SchoolMint has pushed us to be better every day. This honor belongs to all of you as well.

We’re excited about what’s next and remain committed to helping schools grow, succeed, and transform education for the better.

What’s Next? The Future of School Enrollment

While we take a moment to celebrate this achievement, our focus remains on the future of K-12 enrollment. Our next steps include: 

• Continued innovation to ensure our customers the have products that help them succeed
• Advancing the use of AI and predictive analytics to remain at the forefront of our industry
• Supporting all recruitment needs for our customers, from students to staff to instructional faculty

We’re not just keeping up with the changes in K-12 enrollment — we’re leading the way.

Join Us on This Journey

If your school or district is looking for ways to increase enrollment, improve family engagement, or streamline your admissions process, SchoolMint is here to help.

Contact us today to learn how we can support your enrollment goals.