Location: Miami, FL
Website: BridgePrep Academy
Enrollment: 10,000+ students
Size: 19 schools
Challenge
BridgePrep Academy is a large charter school network who, like many schools in competitive environments, was facing lower-than-planned enrollment.
They had strong recognition in their immediate community, but because of their community’s high mobility, BridgePrep was frequently needing to build awareness of their schools as families moved in and out of their neighborhoods.
In addition to needing to recruit new students, like many other schools, they were also experiencing the consequences of the nationwide teacher shortage and needed support in finding great teachers for their schools.
Solution
BridgePrep implemented digital advertising through SchoolMint’s advertising services to reach prospective parents as well as reach teacher applicants.
To do that, SchoolMint’s professional advertising team created a comprehensive digital marketing campaign for BridgePrep, including:
- 100% custom ads copy
- Highly effective, recruitment-focused landing pages
- Targeted ads designed to increase awareness and interest (below)
Above: BridgePrep’s ads process. The above screenshots demonstrate how our team starts with a highly effective, targeted ad and drives prospective parents toward an application.
In addition to digital ads, the team also quickly created marketing materials and professional designs to support BridgePrep’s marketing initiatives.
From there, SchoolMint was able to sync their ads data with their enrollment management software, SchoolMint Enroll.
Syncing their student recruitment ads with SchoolMint Enroll meant that new parents could seamlessly go from interested to enrolled — AND that BridgePrep can look at a single dashboard (below) inside SchoolMint Enroll to track how their ads are increasing enrollment.
Above: Inside SchoolMint Enroll, administrators can track the source of an application and determine with 100% certainty whether that family came in through a digital ad.
Since the initial launch, BridgePrep’s team continues to meet weekly with their SchoolMint account manager, which enables them to implement strategic changes quickly and seamlessly.
To replicate the amount of work [SchoolMint’s] digital advertising team [was] able to do for us, I’d need to hire multiple full-time employees. They aren’t just a vendor; they’re a part of our team.”
Franco Cruz
Chief Marketing Officer
Results
BridgePrep has seen great results with digital advertising!
In their peak enrollment season, they brought in over 2,400 prospective students and more than 20 qualified teacher candidates through SchoolMint’s school advertising services.
SchoolMint has become an integral part of their marketing efforts, freeing up their team to focus on what they do best — while SchoolMint is happy to handle their digital campaigns and all technical aspects of digitally advertising BridgePrep.
How many new students and teachers would you like next year?
Our student and staff recruitment experts are ready to help. Learn how SchoolMint’s digital advertising for student recruitment as well as staff recruitment can ease your workload and also fill your classrooms with happy students and staff.
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