What is K-12 strategic enrollment management?
There are many moving pieces to strategic enrollment management (SEM). It encompasses the holistic approach that schools and districts should use to attract, enroll, and retain students and families.
SEM is a widely practiced concept in higher education, but our goal is to help K-12 administrators across the nation use this strategic thinking to create sustainable futures in their schools and districts.
Below, you’ll find the full breakdown of strategic enrollment management for K-12.
The First Step in Strategic Enrollment Management: Marketing
Just like any other relationship, whether it’s business or personal, you have to find your intended audience and get them in the door! Marketing isn’t a term or activity most schools have typically prioritized or even incorporated into their strategic plans.
But with school choice on the rise and families “shopping” for the best school, that’s changing. More than ever before, schools need to stand out in their community because doing so directly impacts student enrollment.
This is why it’s considered the first step in becoming strategic with enrollment management.
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