SchoolMint Blog

How Strategic Storytelling is Helping Schools Get More Students

Written by Alyson Keenze-Wells | Apr 2, 2025 1:00:00 PM

You’ve done the hard work: strengthened academics, introduced new programs, built a strong team. But if the public perception of your school hasn’t caught up, families might never see what’s really happening inside your walls.

Too often, schools fall short on enrollment not because of what they offer but because of what families think they offer.

In competitive school choice areas, schools need more than great results. They need a great story — and a strategy to tell it well.

Join us on Tuesday, April 29, 2025, at 10:00 AM PT for a free webinar to learn how. Register for the webinar here »

Telling the Story of Your School: How Strategic Storytelling is Helping Los Angeles Schools Get More Students

This panel-style webinar brings together enrollment experts from SchoolMint and Fifth Sun Pictures to discuss how digital storytelling can help schools in competitive enrollment environments stand out and increase enrollment.

You’ll hear from:

  • Moderator Charli Renckly-DeWhitt, Marketing and Enrollment Consultant at SchoolMint
  • Panelist Matt Coats, Chief Evangelist at SchoolMint
  • Panelist Marco Vargas, CEO and Partnerships Manager at Fifth Sun Pictures

Together, they’ll walk through how schools can identify their story, share it effectively, and amplify it through smart digital strategy — even if you're working with no budget.

What You’ll Learn

In just 45 minutes, you’ll walk away with a clearer understanding of how to:

  • Identify and shape your school’s unique story
  • Understand the real cost of not investing in student recruitment
  • Connect with families through story-driven communication
  • Avoid the most common digital storytelling mistakes schools make
  • Strategically get your story out into the community
  • Make an impact with minimal resources or staff capacity

Whether you're trying to improve your school's reputation, introduce a new program, or simply make your school more visible to families, this session will help you rethink how your school shows up online — and why that matters more than ever.

Sign up today!