Enrollment Learning Series: How Parents “Shop” for Schools

Traditional public school, charter school, magnet school, private school, independent school, virtual school, homeschool — with more schooling options than ever before, today’s parents must navigate an oft-overwhelming amount of information in their journey to find the perfect fit for their children.

And some of those school options are really, really savvy about marketing themselves to those overwhelmed parents.

How is your school/district to stand out amid the noise of so many other options?

Join us on Tuesday, October 29, 2024, from 2:00–2:30 P.M. Eastern Time for a data-rich deep dive into this very topic.

How Parents “Shop” for Schools — and What the Data Shows

This exclusive webinar, originally presented at the Magnet Schools of America conference, will teach you how your school(s) can cut through the noise and stand out to families seeking enrollment.

Through data from K-12 parent surveys and through SchoolMint’s own proprietary search and enrollment data from our powerful SchoolFinder software, you’ll gain a unique perspective on:

• When parents begin their school search (hint: it starts earlier than you think)
• Why they seek out new schools (what are the top motivations for changing schools?)
• How they conduct their search for a new school (and what influences their decisions)
• What your school can do to stand out from the competition (these steps are simple — we promise!)

Who should attend?

This session is tailored for district/network leaders, school leaders, admissions staff, enrollment officers, and school marketers looking to boost their enrollment numbers and better understand the modern parent’s decision-making process.

You’ll walk away from this webinar with actionable strategies — based on real-world data — that can help you refine your enrollment marketing efforts and attract more families to your school.

Sign up today!

Ready to gain the tools you need to thrive in today's school choice landscape?