A Midwest Charter School: Digital Ads That Sustain Enrollment Demand Over Time

A midwest charter school partnered with SchoolMint to run Meta advertising that generates enrollment inquiries with clear monthly reporting.

Campaigns tested multiple creative themes, tracked performance trends month to month, and highlighted which messaging consistently produced leads despite shifting delivery.

The Opportunity

This charter school needed to maintain steady enrollment demand and generate inquiries through digital advertising while ensuring the team could clearly see what messaging worked. Visibility into performance and lead consistency mattered most.

With digital advertising as a core recruitment channel, the school needed a repeatable way to drive inquiries while monitoring campaign performance over time.

Monthly reporting provided visibility into impressions, link clicks, and lead volume, making it easier to understand what changed when delivery increased.

The priority was sustaining lead flow efficiently and learning which creative themes consistently drove results so staff could focus attention and follow-up.

The Solution

SchoolMint supported this charter school with Meta campaigns and monthly performance reporting.

• Monthly reporting tracked impressions, clicks, and lead volume for visibility.
• Creative testing compared themes to identify what produced inquiries.
• Campaign delivery adjustments increased reach while monitoring lead consistency.
• Performance insights helped prioritize the messaging most likely to convert.

The Results

• 2 leads delivered in December, matching November inquiry volume.
• +200% spend increased impressions +143% and clicks +56%.
• 255 students enrolled annually.

When Ads Become a Reliable Enrollment Engine

Digital advertising shouldn’t feel unpredictable. It should produce consistent inquiries and clear insight into what’s driving them.

SchoolMint’s Digital Ads service helps charter schools build a repeatable enrollment pipeline with creative testing, monthly reporting, and performance visibility that removes the guesswork.

If digital ads are part of your recruitment strategy, they should be working harder — and smarter.

See how SchoolMint Digital Ads can turn your campaigns into a dependable enrollment driver.