A Florida Charter Academy: Digital Enrollment Campaigns Built to Launch Strong

A new Florida Charter Academy partnered with SchoolMint to generate enrollment inquiries ahead of launch, using Meta campaigns with clear monthly reporting. The team tested creative, tracked lead quality through warm-lead rates, and adjusted spend to improve results visibility.

The Opportunity

The new Charter Academy needed to build enrollment demand for its launch and reach its enrollment goal while operating with limited time to ramp. The team wanted lead visibility and quality signals beyond raw inquiry volume.

With an enrollment goal of 455, the Charter school needed a reliable pipeline of prospective families and a way to gauge lead quality as campaigns evolved.

The team also needed consistent reporting to understand what creative was driving inquiries and how performance changed as budgets shifted month to month. The priority was improving enrollment readiness through measurable inquiry generation and clearer follow-up signals before the school opened.

The Solution

SchoolMint supported the Charter with Meta campaigns and performance reporting.

• Monthly Meta campaign reporting made lead trends and shifts visible.
• Creative testing identified which messages produced the strongest inquiry volume.
• Warm-lead tracking provided a quality signal for enrollment follow-up.
• Budget adjustments improved efficiency while maintaining steady inquiry generation.

The Results

• 455 enrollment goal supported by sustained inquiries leading into launch.
• 38% to enrollment goal 6 months ahead of launch.
• 45% warm-lead rate highlighted lead quality.

Launch Your Charter School With High Demand, Not Hopes

Opening a new school is risky. Launching without predictable enrollment demand is riskier.

SchoolMint’s Digital Ads service helps new schools generate sustained inquiries before doors open, with warm-lead tracking, creative testing, and reporting that shows what’s actually driving enrollment.

If you’re preparing for launch, don’t rely on awareness alone. Build a measurable pipeline from day one.

Explore SchoolMint Digital Ads and start your school year with seats filled.