A Michigan Charter School: Campaign Visibility During a Planned Pause

This Midwest charter school used SchoolMint-supported Meta reporting to track enrollment campaign performance and guide next steps. A planned early pause in December reduced delivery, while reporting preserved visibility into clicks, engagement, and the best-performing creative direction to restart.

The Opportunity

This charter school needed a reliable way to generate enrollment inquiries through digital advertising, while maintaining clear visibility into performance.

Recruitment timelines required consistent campaign monitoring, even when budget or calendar constraints forced a temporary pause. In December, advertising was intentionally paused early due to competing holiday auction costs.

Monthly reporting ensured the team could still see what happened during the run time — reach, impressions, clicks, and CTR — and identify what creative direction performed best previously to inform the next launch window.

The Solution

SchoolMint provided campaign performance reporting to support restart planning.

• Reporting captured delivery and engagement metrics even during reduced spend.
• Month-over-month comparisons clarified the impact of the intentional campaign pause.
• Insights highlighted which creative approach to prioritize when restarting.
• Visibility supported pacing decisions without relying on cost-per-lead metrics.

The Results

• 5,108 impressions maintained visibility during the planned December pause.
• 2,164 reach and 23 clicks showed continued family interest.
• 0.45% CTR and reporting guided the next creative restart.

Stay in Control, Even When Campaigns Pause

Enrollment timelines shift. Budgets tighten. Campaigns pause. What shouldn’t disappear is your visibility.

SchoolMint’s Digital Ads service ensures you always know what performed, what resonated, and what to relaunch, so when you turn campaigns back on, you’re not starting from scratch.

If your school relies on digital advertising, you deserve reporting that protects momentum, even between pushes.

See how SchoolMint Digital Ads keeps your enrollment marketing on track, no matter the season.