A Large Texas Charter Network: Enrollment Workflows That Keep Up with Exploding Demand

Engagement Highlights

A large Texas charter network uses SchoolMint to support high-volume enrollment while managing family perception, recruitment outreach, and manual processes at scale. They are experiencing 10%+ application growth per year, processing 84,000 applications in the most recent year, despite no increase in enrollment or admissions staffing.

The Opportunity

A large Texas charter network faced rapidly growing demand and needed to increase applications while improving how families move from interest to completed enrollment, without adding operational burden across a large, multi-campus charter district.

Families sometimes misperceive the charter network as tuition-based, while the district also operates a fee-based online program, creating additional complexity in recruitment conversations. The team uses Salesforce as a recruitment CRM and still relies on manual processes to support families through enrollment.

With applications increasing year over year and staffing pressure rising, they needed a clearer, more scalable enrollment experience that helps staff respond faster and convert more applicants efficiently.

The Solution

SchoolMint Enroll supports the Texas charter network enrollment operations and family choice workflows at scale.

• Centralized enrollment workflows reduce manual steps for high-volume processing.
• Clear family experience helps address misconceptions and supports conversion.
• SchoolMint complements CRM outreach by streamlining application completion processes.
• Scalable operations help teams manage demand across multiple campuses.

The Results

• 84,000 applications submitted for 2025–26 across enrollment workflows.
• 20% increase in applications supporting enrollment growth.
• 60 schools supported across seven statewide districts with consistent processes.

Improve your charter organization’s enrollment processes with the leading K-12 enrollment software.

SchoolMint Enroll is the premier student enrollment management system for charter organizations that are serious about creating efficient processes for themselves and easy experiences for families.

Our comprehensive enrollment management software provides functionality for:

• Student Recruitment
• Application Management
• Lottery and Placement
• Registration and SIS Sync
• ECE, CTE, Virtual School, Transfers, Magnet Programs, etc.

Check out the self-guided walkthrough to see the platform in action for yourself.