Think beyond the classroom. Do families have a good experience with your school before their child is enrolled? What about afterward? Do you get in touch with them as soon as possible when they request a tour or more information?
Your response — or lack thereof — could be the difference between a family enrolling with you or with the school across town.
Families who have an easy, fast, positive experience with your school are more likely to choose you than a school with unresponsive staff, difficult processes, and broken promises. Do you keep track of interested families?
Stay connected with your current and potential families to create positive experiences.
3. School Climate and Culture
School climate and culture directly correlate with retention: of students, of families, and of teachers. It’s also the number one reason a family will or won’t keep their child enrolled with you.
Creating positive classrooms in your school has a cascade of effects that help retain students from day one to the day they’re done.
You can create a thriving positive climate by implementing SchoolMint Hero, a student behavior management platform that focuses on rewarding positive behavior and turning negative behaviors into learning opportunities.
4. Innovation and Programs
Specialized programs and innovative practices are incredibly attractive to families. Schools with positive enrollment trends can more easily fund these programs and invest in newer technology.
And if you have it, flaunt it!
Make sure prospective families know what sets you apart from all other schools in the area. If they are “shopping” for a new school, they likely have an idea of the details they are in the market for before being “sold.”
What are your selling points? Make them highly visible to prospective parents.
5. Student Achievement
Schools with better support for teachers and wider access to instructional resources consistently outperform their peers in both student test scores and enrollment.
One way you can boost student achievement is by focusing on bringing out the best in each of your educator’s natural abilities.
SchoolMint’s teacher coaching and development platform makes it easy and convenient for you to offer one-on-one guidance for each teacher. Highly effective educators lead to increased student achievement — and that’s exactly what families seek.
Choosing a school is a complicated, personal decision for each family. Don’t think of it as a standalone decision but instead as a process that may take a year or more to conclude.