SchoolMint Launches Enrollment-Focused Analytics Platform

2 min read
May 17, 2022 7:30:00 AM

SchoolMint Insights combines cross-platform data, providing enrollment trends and insights to K-12 education organizations.

LAFAYETTE, La.--(BUSINESS WIRE)--SchoolMint®, the leading provider of strategic enrollment management solutions for K-12 education, announced today its launch of SchoolMint Insights, a revolutionary enrollment-centric analytics platform that enables schools and districts to understand and visualize their success attracting, enrolling, and retaining students.

By combining data from multiple sources, Insights unlocks hidden trends and patterns that districts can use to positively impact student enrollment.

“As the leader in preK-12 strategic enrollment management, we work closely with our customers to understand their enrollment challenges,” said SchoolMint CEO Bryan MacDonald. “SchoolMint Insights was created to bring actionable data to the strategic enrollment management process. District leaders deserve a tool that can give them concrete options for how to drive enrollment gains across their district.” 

SchoolMint Insights leverages data generated throughout the entire enrollment process to help districts answer critical questions such as:

  • What are parents looking for?
  • Are we offering the right programs and services in the right neighborhoods?
  • Are schools that are oversubscribed handling their application process in a fair and equitable manner?  

“Built on top of a state-of-the-art data lakehouse architecture, SchoolMint Insights brings together data from multiple sources into a highly scalable platform,” says Charlie Coglianese, SchoolMint’s Chief Data Innovation Officer. “The real power of SchoolMint Insights lies in the connections we can make by combining SchoolMint’s enrollment and search data with data from the SIS, Google Analytics, or other third-party datasets. We know what to look for so we can provide schools with powerful suggestions to drive enrollment.”

“In comparison to more traditional data warehouse and analytics tools, SchoolMint Insights is laser-focused on enrollment. We offer out-of-the-box insights using data that only SchoolMint has, to answer questions that only SchoolMint can,” adds Coglianese. “It’s a powerful thing to see the lightbulb go on for an enrollment director when we show their data in this way. It opens up whole new avenues for them to achieve their enrollment goals.”

In the past 10 years, the competition for students has increased dramatically. With the expansion of school choice and the recent pandemic, parents and guardians are putting more emphasis on schooling options than ever before.

SchoolMint Insights offers leaders the ability to understand what parents want and to take intelligent action to increase student enrollment. 

“Even well-resourced districts don’t always have the expertise or bandwidth to analyze precise location-based search data to inform program offerings or to effectively A/B test marketing campaigns,” adds MacDonald. “SchoolMint Insights presents leaders with powerful vision across the full scope of attracting, enrolling, and retaining students, providing schools with an incredible return on investment.”

About SchoolMint

SchoolMint Inc. is dedicated to helping educators create bright, sustainable futures. Serving more than 11 million students and families in more than 16,000 schools across the country, SchoolMint is the leading provider of Strategic Enrollment Management (SEM) solutions for K-12. With products that put the family experience first while generating powerful insights, SchoolMint is committed to helping schools attract and enroll more students, families and teachers, and retain them for years to come. SchoolMint is backed by BV Investment Partners and is headquartered in Lafayette, Louisiana. Learn more at SchoolMint.com.

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