North Carolina Charter School: Digital Ads That Prioritize Best-Fit Enrollment Leads

A North Carolina Charter School partnered with SchoolMint to drive enrollment inquiries through Meta campaigns with clear monthly reporting.

The team tracked lead volume and warm-lead quality, and learned which creative formats generated the strongest response to support enrollment planning.

The Opportunity

The Charter School needed to grow enrollment toward a 900+ student goal while improving lead quality and visibility into results. The team wanted clear reporting to guide decisions and prioritize best-fit family engagement.

With 348 students enrolled year-to-date against a 900+ student goal, the school needed consistent inquiry generation and a way to distinguish warmer prospects from general interest.

Monthly campaign performance reporting helped the team monitor lead volume, warm-lead rate, and trends over time.

The priority was building a measurable pipeline, learning what creative drove the strongest response, and using that visibility to improve follow-up focus and enrollment readiness.

The Solution

SchoolMint supported the Charter with Meta campaigns and performance reporting.

• Monthly reporting tracked leads, warm leads, and warm-lead conversion rate.
• Creative performance analysis highlighted which formats drove the most leads.
• Warm-lead tracking provided a best-fit signal for follow-up prioritization.
• Ongoing visibility helped the team adjust messaging and recruitment pacing.

The Results

• 900+ enrollment goal supported with measurable inquiry generation and reporting.
• 11 leads and 2 warm leads delivered in December.
• 73% of leads came from presentation video creative format.

Ready to Generate More Enrollment-Ready Families?

If your school needs:

• Consistent inquiry generation
• Clear monthly reporting you can actually act on
• Insight into which creative drives real family interest
• A digital strategy built specifically for K–12 enrollment

SchoolMint’s Digital Advertising team helps charter schools reach right-fit families through targeted Meta and Google campaigns, with full transparency into performance and lead quality.

Let’s build a measurable enrollment pipeline that supports your growth goals.