How to Re-Engage Families Who Didn’t Finish Enrollment

Every year, schools lose out on student enrollments from families who start the enrollment process…and disappear. Poof. Never to be seen in your enrollment funnel again.

Sometimes it’s a missed deadline. Other times it’s confusion over forms, a forgotten login, or just summer chaos. Whatever the reason, those “almost-enrolled” families represent a huge opportunity — if you can re-engage them in time.

Re-Engage Families Who Didn’t Finish Enrollment

Summer is a critical time for families who have yet to make their enrollment decisions…or who may be reconsidering the one they have made. This makes it the perfect time to clean up your enrollment data, reach out to families who stalled, and get ahead of fall no-shows.

1. Segment Your List

Identify families who started but didn’t submit an application or finish registration. Break them into groups by status:

• Never completed the application
• Applied but didn’t register
• Registered but didn’t submit

2. Make Follow-Up Easy

If your current system doesn’t show you exactly where a family dropped off — or if it requires spreadsheets and guesswork — you’re losing out on critical student enrollments.

Look for a system (like SchoolMint Enroll!) that gives you real-time visibility into who’s started, stalled, or completed.

To learn more about how SchoolMint Enroll makes it easy for you to monitor enrollment progress, claim your copy of our enrollment guide, How to Fill Every Seat: Creating a Stress-Free Enrollment Process at Your Charter School:

3. Send Smart Enrollment Nudges

Don’t just send a mass email. Craft messages that speak to the family’s specific stage and concerns.

• “We noticed you started registration. Can we help you finish?”
• “There’s still time to submit your documents and claim [Child’s Name] seat at [School Name].”
• “Fall is coming. Don’t miss your chance to join [School Name]!”

How SchoolMint Enroll Helps

If this all sounds like a lot to manage manually…well, it is. But that’s why SchoolMint Enroll exists: to do the heavy lifting for you.

With a student application, lottery, and registration system like SchoolMint Enroll, you get features that make it simple to re-engage families who have stalled or stopped enrollment:

• Automated reminders via email and text keep families on track
• Real-time dashboards show who needs a nudge (and what kind)
• Parent-view access helps staff troubleshoot without needing the family’s login credentials
• Custom notifications flag families with special needs (IEP, ELL, etc.)

And later this year, we’re taking it even further.

A First Look at What’s Coming

With our upcoming Recruitment module (read more in the SchoolMint Enroll 2.7 announcement here), SchoolMint Enroll will offer built-in CRM tools for schools.

This SchoolMint Enroll–exclusive, exciting new system will let you:

• Track and follow up with leads (before they even apply)
• Send tailored communications to interested families
• Attribute enrollments to specific outreach and advertising campaigns
• Manage your entire enrollment pipeline in one place

In short: no more spreadsheets, no more guesswork, and no more lost families.

Families who started enrollment chose your school once. With the right follow-up, they might do it again. And with the right tools, following up doesn’t have to be one more thing on your summer to-do list — it can be your easiest win of the season!

Curious what this actually looks like in action?

You can explore SchoolMint Enroll through our free, self-guided walkthrough — no scheduling, no sales call. Just click through real screens to see how SchoolMint Enroll simplifies enrollment for both ends of the enrollment process: you and the families you serve.

Click here to see SchoolMint Enroll in action for yourself!