Take your school tour and enrollment process from good to great with a school secret shopper.
Every teacher at your school is evaluated to ensure the classroom experience is effective. But what about your enrollment process?
Each interaction affects a prospective family’s perception of your school. When you “wow” families, not only do they want to enroll but they also will likely tell others about your school.
Using a school secret shopper gives you an opportunity to understand exactly what prospective families experience when they try to enroll with you.
Are You Employing a School Secret Shopper?
You might associate secret shoppers (also commonly called mystery shoppers) with industries like fast food, where the company pays someone to go into the restaurant, interact with employees, order, and document the experience.
Perhaps unsurprisingly, you can also use a school secret shopper in K-12 education.
Getting feedback through the eyes of a consumer — or a parent or guardian, in this case — can be an invaluable tool and allows improvements to both marketing and enrollment operations.
Improving your school tour and the percentage of families who tour and then enroll is one of the most cost-effective, important improvements you can make in your whole process.
If you are not “closing the deal” through the school tour process, you are wasting your efforts that made them interested in your school in the first place.
A SchoolMint representative will pose as a prospective parent or guardian and arrange to tour your school. Using more than 25 metrics, we’ll evaluate your school’s enrollment experience and identify key areas for improvement.
Once the evaluation is complete, you’ll receive a written report with detailed, third-party observations and recommendations on how you can improve your web presence and tour process.
Additionally, you’ll get to discuss these findings during a one-hour conference call with SchoolMint’s chief enrollment officer, Nick LeRoy, and ask any questions you might have.
As a small exercise, trying conducting a small audit of your school’s website yourself — starting with your online presence and reviews.
Understand How Easy it is to Find Your School Online
First, do a quick Google search based on how you think parents would search for your school.
Use phrases like “best school in [my city]” or “local charter schools.” What page was your school on? If you were not on the first page, you have work to do. 95% of people searching on Google won’t go to the second page.