Guilford County Schools: Student Acquisition and Retention Scaled During Pandemic

Location: Greensboro, NC
Website: District Website
Enrollment: 70,000+
Size: 124 schools

The Challenge

Guilford County Schools (GCS), one of the nation’s 50 largest school districts, was dealing with a challenging, expensive, and outdated enrollment process to enroll tens of thousands of students into 124 schools each year.

District leaders feared the current complex process was pushing families to enroll in schools outside of GCS, simply because they found the process too daunting.

GCS was ready for a change and decided to move all its K-12 enrollment processes online at exactly the right time — just prior to the pandemic.

The Solution

• Identify K-12 enrollment system deficiencies and migrate processes to an online platform, SchoolMint Enroll.
• Adapt the system as needed to meet unexpected and complex circumstances and keep student enrollment processes running smoothly.
• Focus more on families by streamlining the process and maintaining up-to-date communications.
• Manage student data from anywhere and make enrollment decisions in real-time.

The Results

• With school offices closed during the pandemic, parents could access the online student enrollment platform and complete the K-12 enrollment process from the comfort of their homes.
• Avoided costly, frustrating, and error-prone data entry as parents enter their child’s information directly into the student registration system.
• Expanded new programs, including virtual schools, to accommodate needs during school closures.
• Used the SchoolMint Enroll platform to make these programs accessible to all families.
• Significantly reduced the drain on resources (such as hiring temporary staff to manually enter data and purchasing paper, file folders, labels, and copy machines) with all processes running smoothly online.
• Maintained open lines of communication with parents to ensure families completed all pieces of information and met deadlines.

Improve your district’s lottery management with the leading K-12 student enrollment software.

SchoolMint Enroll is the premier student enrollment management system for school districts that are serious about creating efficient processes for themselves and easy experiences for families.

SchoolMint Enroll supports comprehensive enrollment management for districts as well as single-point solutions for enrollment:

• Application and Lottery Management
• Student Registration and Re-Registration
• School Finder
• Predictive Enrollment Analytics

Learn how SchoolMint Enroll can help you efficiently manage district student enrollment.