SchoolMint Blog

Growing Enrollment: Lessons from Highwood Hills Elementary on Reversing the Trend

Written by Alyson Keenze-Wells | Feb 3, 2025 2:00:00 PM

In today’s crowded school choice landscape, simply being a great school isn’t enough. Parents and guardians have more schooling options than ever, making it essential for schools to communicate their unique value in a way that resonates.

But how do you stand out? How do you transform your school’s story into one that attracts families and grows enrollment?

Join us on Wednesday, February 26, 2025, for a panel-style Zoom webinar featuring Dr. Fatima Lawson, principal of Highwood Hills Elementary in Saint Paul Public Schools and recipient of the 2024 National Distinguished Principal Award.

Webinar Details

From being slated for closure in 2021 to enrolling more than 45 new students in the 2024–2025 school year, Highwood Hills has experienced a remarkable turnaround under Dr. Lawson’s leadership. And in this webinar, she’ll share how she did it.

  • Date: Wednesday, February 26, 2025
  • Time: 10:00–10:45 AM CST

Can’t attend live? Register anyway, and we’ll send you the on-demand recording!

What You’ll Learn

  • How to identify and highlight your school’s unique strengths
  • How Dr. Lawson used community feedback to make impactful changes
  • How to communicate your school’s story to drive enrollment growth

If your school is looking for practical, real-world strategies to attract more families and boost enrollment, you won’t want to miss this conversation.

Register now, and attend live on February 26 to learn from Dr. Lawson’s success in transforming Highwood Hills into a thriving polytechnic school!