SchoolMint Blog

A Rio Grande Valley District: Magnet Enrollment That Converts Interest Into Applications

Written by The SchoolMint Team | Jan 8, 2026 2:00:00 PM

Summary

A Rio Grande Valley district uses SchoolMint to run a magnet-district enrollment engine, combining SchoolFinder, applications, lotteries, SchoolMint Insights, and digital recruitment. The district has been able to maintain stable enrollments despite heavy charter competition by partnering with SchoolMint to recruit “best fit” students and families.  

The Opportunity

A Rio Grande Valley district is a public magnet district that must compete for families through strong school choice experiences. They needed an enrollment system that connects discovery, applications, lotteries, and analytics to improve conversion.

Serving magnet high schools across six schools, the district needed a unified approach to attract and enroll students efficiently. With a large digital advertising budget, the Rio Grande Valley district wanted clearer insight into what families search for, which programs they select, and how those behaviors translate into completed applications.

The goal was to reduce friction, streamline lottery-based placement, and support enrollment decisions with data, without adding manual workload.

The Solution

SchoolMint supports the Rio Grande Valley district with a connected choice-to-enrollment workflow.

The Results

  • 4,200 students supported through magnet-district enrollment and choice workflows.
  • 6 schools unified under one enrollment system for magnet programs.
  • 5 integrated components connect ads, finder, application, lottery, insights.

Improve your district’s enrollment processes with the leading K-12 enrollment software.

SchoolMint Enroll is the premier student enrollment management system for districts that are serious about creating efficient processes for themselves and easy experiences for families.

Our comprehensive enrollment management software provides functionality for:

  • Student Recruitment
  • Application Management
  • Lottery and Placement
  • Registration and SIS Sync
  • ECE, CTE, Virtual School, Transfers, Magnet Programs, etc.

Check out the self-guided walkthrough to see the platform in action for yourself.