A Michigan School District: Targeted Enrollment Marketing With SchoolFinder Visibility

A Michigan public school district partnered with SchoolMint for digital advertising and SchoolFinder to support enrollment efforts. The team narrowed focus to priority schools, aligned messaging to enrollment goals, and used visibility to guide outreach strategy.

The Opportunity

This district needed to maintain enrollment and improve school visibility in a competitive environment. Leaders wanted targeted marketing support and a clearer way for families to explore options and make enrollment choices.

With digital ad campaigns in place, the district’s priority was strengthening family-facing discovery and outreach that could translate into enrollment interest. The work centered on a few high-priority schools to drive focus and execution.

One school focused on increasing enrollment, while another required reputation support to address perception barriers that affect demand. The goal was better-fit outreach and clearer school choice visibility.

The Solution

SchoolMint supported this district with digital ads and SchoolFinder.

• Digital advertising supported targeted enrollment outreach for priority schools.
• SchoolFinder improved family visibility into school options and information.
• Marketing services supported message alignment and execution across outreach.
• Reputation-focused support strengthened readiness for demand generation efforts.

The Results

• 2 priority schools targeted for focused enrollment marketing support.
• 1200 students enrolled in the two schools.
• 1 SchoolFinder experience supports families researching school options online.

Make School Choice Clear in Your District

In competitive districts, visibility drives demand. If families can’t easily find, compare, and understand your schools, they won’t choose them.

SchoolMint’s Digital Ads and SchoolFinder solutions work together to put priority schools in front of the right families and give them a clear path to take the next step.

If enrollment is a strategic priority, your marketing and discovery experience should be too.

See how SchoolMint Digital Ads and SchoolFinder can strengthen demand where it matters most.