SchoolMint Blog

A Large Houston-Area District: Choice Enrollment Workflows That Help Districts Win Students Back

Written by The SchoolMint Team | Jan 6, 2026 2:00:00 PM

Engagement Highlights

After a decade of enrollment decline, a large Houston-area district has used SchoolMint Enroll to support choice-based enrollment in a competitive charter environment. Named one of the most improved districts in Texas in 2025, a focus on “best fit” students has improved academic performance amidst enrollment declines.

The district streamlines the family experience, strengthens engagement, and runs auditable, equitable lotteries with configurable school makeup and dynamic lottery design.

The Opportunity

A large Houston-area district needed to maintain enrollment and win students back from charter schools while ensuring equitable access across a choice district. Funding pressures increased the urgency for an efficient, family-friendly enrollment process. With rising charter school competition, lower birth rates, and families moving to suburbs, they experienced a ~17% drop over a decade to around 58,000 students by 2023-24.

Facing an enrollment decline largely out of its control, they focused on raising both student quality and instructional quality. To recruit more “best fit” students, they needed enrollment workflows that families could easily navigate while also producing auditable records for transparency.

They also required more control over lottery structure, customizing school makeup, and creating a dynamic lottery design to match district priorities. Improving engagement and satisfaction for families was essential to sustaining enrollment.

The Solution

SchoolMint Enroll supports the district with choice enrollment with equitable, auditable workflows.

  • Dynamic lottery design supports customized school makeup and placement rules.
  • Auditable records strengthen transparency and equitable enrollment processes districtwide.
  • Streamlined family experience increases engagement and reduces enrollment friction.
  • Centralized enrollment workflows help compete with charter enrollment convenience.

The Results 

  • 58,000 students served by 2023–24 amid enrollment headwinds
  •  ~17% decade-long enrollment decline sharpened focus on retention
  • 1 choice-district workflow helps win students back from charter schools

Improve your district’s enrollment processes with the leading K-12 enrollment software.

SchoolMint Enroll is the premier student enrollment management system for districts that are serious about creating efficient processes for themselves and easy experiences for families.

Our comprehensive enrollment management software provides functionality for:

  • Student Recruitment
  • Application Management
  • Lottery and Placement
  • Registration and SIS Sync
  • ECE, CTE, Virtual School, Transfers, Magnet Programs, etc.

Check out the self-guided walkthrough to see the platform in action for yourself.