A Florida Charter School: Digital Ads That Improve Warm-Lead Visibility

A Florida charter school partnered with SchoolMint to drive enrollment inquiries through Meta campaigns, prioritizing warm-lead quality over vanity metrics.

Monthly reporting and creative insights improved visibility into lead performance trends, helping the team manage pacing and follow-up expectations.

The Opportunity

This FL charter school needed to grow enrollment toward a 500-student goal while improving lead quality signals. The team wanted clearer visibility into performance shifts as budgets changed and recruiting timelines evolved.

With 204 students enrolled against a 500-student target, the school needed consistent inquiry generation and a way to distinguish warmer prospects from general interest.

Meta campaigns required clear reporting to track lead volume, warm-lead rate, and performance changes month to month, especially when spend was reduced significantly.

The priority was improving enrollment readiness through measurable lead flow and stronger insight into which creative was producing results.

The Solution

SchoolMint supported this FL charter school with Meta campaigns and reporting.

• Monthly performance reporting tracked lead volume, warm leads, and trends.
• Creative insights clarified which messages generated the most inquiries.
• Warm-lead tracking surfaced lead quality to guide follow-up focus.
• Budget adjustments preserved visibility while pacing spend and expectations.

The Results

• 500 enrollment goal supported with measurable lead generation and visibility.
• 13 leads and 4 warm leads delivered in December.
• 31% warm-lead rate tracked to guide best-fit enrollment follow-up.
  

Turn Interest Into Enrollment — Not Just Clicks

More impressions won’t get you to 500 students. The right families will.

SchoolMint’s Digital Ads service is built to generate measurable, enrollment-ready leads with clear reporting, warm-lead tracking, and insights your team can actually act on.

If you’re investing in marketing, it should move seats, not just metrics.

See how SchoolMint Digital Ads can help you hit your enrollment goals.